Écran d'épissage,Signalisation numérique,Yimiyun
Project Background and Implementation Objectives
Burger King in Shanghai’s Putuo District Wanda Plaza has recently completed a comprehensive upgrade of its display system. The project utilizes three 55-inch E6 ultra-slim vertical display units, achieving high-contrast 4K ultra-clear display effects through professional wall-mounted installation solutions. This modern digital signage solution significantly improves food presentation quality, providing customers with a more intuitive ordering experience. The store manager stated that this upgrade aims to enhance service quality through technological innovation, meeting contemporary consumers’ demand for digital services.
Technical Features and Innovative Solutions
The adopted display equipment features a 28.6mm ultra-thin design and supports high-definition image and video content display. Technicians ensured perfect wall integration through precise drawing designs. The high-brightness characteristics guarantee clear menu display under various lighting conditions. The unique vertical screen design is particularly suitable for fast-food menu presentation, while the intelligent content management system supports remote real-time menu updates. This innovative digital signage installation solution saves space while maintaining overall aesthetics.
Operational Results and User Feedback
The upgraded display system has significantly improved store operational efficiency. Dynamic menu display makes promotional activities more eye-catching, reducing average customer ordering time by 20%. High-definition food images effectively stimulate consumption desire, achieving steady growth in store revenue. Customer feedback indicates that clear digital signage displays make it easier to make choices, streamlining the ordering process. Store employees also report that the new system greatly simplifies daily operations and improves work efficiency.
Industry Impact and Development Prospects
This case provides an excellent example for the catering industry’s digital transformation. With the continuous development of display technology, its application in the fast-food industry will become more widespread. In the future, intelligent display systems can deeply integrate with functions like mobile payment and membership management, creating smarter dining service experiences. This innovative digital signage solution not only enhances brand image but also sets a new benchmark for industry digital upgrade. It is expected that the penetration rate of such display equipment in the catering industry will significantly increase in the next three years.